A London-based student-recruitment platform that turns scattered phone and WhatsApp enquiries into pre-qualified admission leads.
MotionUK recruits students from South Asia and Africa for universities in the UK, USA, Canada, Australia and Europe. The agency needed a website that could explain the process, earn trust, and collect enquiries that counsellors could act on.
Students contacted the agency by phone and WhatsApp without key details, so counsellors had to ask for the basics (qualification, IELTS score, budget) again and again.
7 destinations, dozens of courses, IELTS and no-IELTS routes, visas and accommodation were hard to explain in one conversation.
International students need proof before sharing documents: real partners, real student outcomes and a real UK office.
Most visitors browse on phones, and wide desktop banners were cropped until they were unreadable.
A 9-field qualifying form with 10 qualification types, 12 English-proficiency options and budget/fund bands. Every lead arrives ready to assess.
WPForms · Custom logicThe “DRAGON movement” roadmap turns a confusing admissions process into 6 clear milestones: Decision, Ready, Admission, Go, Operation, Nationality.
Custom design · ElementorSeparate slide sets for desktop (1200×500) and mobile (450×650) across 7 destinations, so no headline gets cropped on a phone.
Responsive art directionA partner-country news ticker, a 43-logo university carousel and a 10-student testimonial slider with names, degrees and universities.
Element Pack · EAA sticky bottom navigation bar (Home, Services, Notice, Contact), an off-canvas menu and live search. It works like a native app.
WoodMart child themeA Popup Maker service announcement, a Notice Board (IELTS guide) and Courses pages with accordion tuition-fee tables.
Popup Maker · CPTThe site now handles much of a counsellor's first conversation before the first call.
Counsellors can reply with a shortlist of suitable courses on first contact instead of asking basic questions.
Course choice, IELTS, visa, travel and settlement are laid out visually, so there is less back-and-forth.
A London HQ address, university partners and real student stories show credibility up front.
Art-directed mobile slides and app-style navigation keep mobile visitors engaged.
From a phone number and a WhatsApp link to a structured admissions front door for students in 7+ countries.
Explore motionuk.bcet.uk ↗
